The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.

Steve Wilhite, the creator of the GIF, chiming in on the pronunciation of the word. (As everyone knows, choosy memes choose “jif.”) Wilhite, a former CompuServe employee, created the format in 1987 and is to receive an award for his creation tonight.  (via shortformblog)

I say it with a hard ‘G’ because 20 years ago when I started messing with GIFs there was no one to tell me how to pronounce it correctly. I chose the most logical pronunciation and went with it. When you get used to saying something a certain way for 20 years… that’s pretty much how you are going to say it no matter how incorrect someone tells you it is.

It’s like someone trying to tell you “Sun” is actually pronounced wombatnards. It’s going to take an awful lot of effort to train your brain to say “I got a really bad wombatnardsburn today.  I should have used more wombatnardsblock.”

Hard G 4 life #YOLO

(via thefrogman)

it’s never gonna be “jif” motherfuckers